THRF, a Kuwait-based thrift store, needed a complete brand identity to reflect its curated second-hand fashion offerings. 

The project involved designing the logo, color palette, typography, and visual style, extending to social media, digital marketing, and pop-up event materials for a cohesive customer experience.

Project Goal: To create a trendy, distinctive brand identity for THRF that appeals to a young, fashion-forward audience, driving awareness, and engagement both online and at pop-up events, while promoting sustainable fashion in Kuwait.